Its replacement is no stranger to the Formula 1 grid.

Founded in 1860 and based in La Chaux-de-Fonds, Switzerland, TAG Heuer is one of the world's premier watch brands. Known for their long association with motorsport, models like the Carrera, Monaco and Autavia are perenially popular with watch fans.
Its replacement is no stranger to the Formula 1 grid.
Aussie, Aussie, Aussie...
Race fans, start your engines
Conquering depths and time.
A fitting timepiece for the Monaco Grand Prix weekend.
A striking fusion of legacy and modernity.
Watches born from the pinnacle of motor racing.
Continuing the Swiss brand's indelible legacy.
Carreras for every taste, plus a top-tier Monaco.
188 Pitt Street Corner of Pitt and Market St, 1090 Westfield Sydney, Sydney NSW 2000
The LVMH Watch Week saw TAG Heuer release modern interpretations of some of their most iconic pieces.
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