- Black Friday deals are beginning to roll out across Australia.
- Premium men’s fragrances are rarely on discount, but this week is an exception.
- Here are our top three picks from Montblanc, Armani, and YSL.
Black Friday 2024 is almost here and, just like all those that came before it, the occasion is set to be marked by unmissable details all the way through to Cyber Monday on December 2nd. Men’s fragrance is one category we strongly recommend you keep an eye on. Many fragrance brands, especially the premium ones, refuse to go into sale for most of the year, fiercely protecting the status of their brand.
The one exception many chose to make is Black Friday, given just how much consumer excitement is now generated around the Thanksgiving weekend. As such, we thought we’d do a quick roundup of the three fragrances we think are worth watching. Coming from Gorgio Armani, YSL, and an especially irresistible fragrance from Montblanc, these are our holy trinity this Black Friday.
Of course, we’re well aware that some blokes have their fragrance of choice — often picked out when they’re around eighteen years old — which they never stray from until the undertaker takes matters into his own hands. However, whether you’re shopping for yourself or gift-hunting for a man in your life, we always recommend keeping an open mind. The fragrance market is constantly introducing new brands and new smells into the mix, and many are worth your consideration.
The colognes and fragrances for men featured below are, for our money, some of the nicest smelling on the market, produced using a mix of rare and original ingredients so that you stand out for all the right reasons.
Montblanc Legend Blue Eau De Parfum
Montblanc Legend Blue Eau De Parfum
Montblanc’s transition into the world of luxury fragrance was a natural move for a brand that has become synonymous with beautiful products that combine traditional craftsmanship with contemporary innovation.
From the azure allure of the Legend’s zesty topline notes to its warm and comforting woody heart, Montblanc Legend Blue is an exquisite fragrance of contrasts. Whenever we head out to events – which, around this time of the year, is frequently – there’s always a friendly arm wrestle for the Legend Blue between the DMARGE team – it’s just that good.
Myer is rolling out its Black Friday deals in waves, so this one hasn’t dropped just yet but — and we say this from the bottom of our hearts — even at full price, this is a bargain you’ll struggle to beat.
Giorgio Armani Acqua Di Gio Eau de Toilette
Giorgio Armani Acqua Di Gio Eau de Toilette
This is an iconic fragrance inspired by the natural beauty of Pantelleria, and its aquatic scent makes it a perfect choice for the burgeoning summer months down under. Opening with notes of Calabrian bergamot, neroli, and green tangerine, this light-and-airy intro gives way to jasmine and rosemary before warm base notes of Indonesian patchouli and cedar add a woody depth.
Natural and authentic, Acqua Di Gio delivers a woody freshness that is worth your hard-earned dollars at any price point, but with Chemist Warehouse offering 50% off this week, you really can’t say ‘no’. This review sums it up better than we ever could: “Top notch. Gets lots of compliments.”
YSL Kouros Body Eau De Toilette
YSL Kouros Body Eau De Toilette
If sexy is the vibe you’re going for, look no further than this number from YSL. Renowned for their slick, timeless designs in the sartorial realm, their fragrances are no exception. Body Kouros is a modern take on the classic Kouros fragrance, embodying what the brand describes as a “liberated” expression of masculinity. Made for men who aren’t afraid to be provocative, this best suits a fella who is confident in his masculinity, whatever that means to him.
Opening with the fresh note of eucalyptus, the invigorating start contrasts with the depth of incense smoke that follows. It evolves into a blend of Chinese cedar and mace before base notes of benzoin and camphor wood leave a lasting warmth. Standing out without being overpowering, if you’re looking for something daring and new, Body Kouros might be worth a try.
It’s currently 20% off at Catch, but recommend keeping an eye on deals as they roll out across Australia this week; it could plummet significantly further.
