Nestled on the ever-growing King Street luxury precinct in the heart of Sydney, IWC Schaffhausen opened its new flagship boutique back in 2022. The standalone shop is a reminder of the brand’s dedication to design, engineering and precision in a space that’s relaxed and intimate.
IWC King Street Sydney
IWC’s flagship store right in the heart of Sydney’s CBD. Offers servicing drop off, after sales care and monthly drops of new pieces.
Pros
- Knowledgeable staff
- Exclusive boutique only pieces
- Fully stocked cocktail bar
- Great coffee
Cons
- Can get busy during peak time, so book an appointment to avoid disappointment and leaving in a huff
The boutique has over 120 different IWC Schaffhausen references for sale, including some very rare timepieces. Most recently, Portugieser, Pilot and the new Ingenieur collections have dropped in store from the 2024 Watches & Wonders celebrations. Some of our personal favourites in the Sydney boutique are the Lake Tahoe Pilot’s watch. Sexy.
The cosy store has a full bar with whiskey, tequila and champagne, plus an amazing coffee offering from our friends at Mecca Coffee. The space is decorated with a cool array of aviation and motoring memorabilia that pays homage to the brand’s involvement in the pinnacle of sports, Formula 1. Play your cards right and you may even bump into Lewis Hamilton when he’s in town for the Grand Prix.
There are ample sofas and seating for you to try on watches and take your time choosing the perfect IWC timepiece.
The Deputy Boutique Manager Andrea Delle Fave is a seasoned professional in finding the right watch for you. His care and customer service make visiting IWC Sydney a truly special experience and one we recommend.
The space also serves as a window into the rich history of the brand. IWC has a long tradition of combining Swiss watchmaking with American engineering prowess. Most recently IWC won the GPHG – which is the Academy Awards of watchmaking.
The brand also offers very special watchmaking events for clients, so be sure to purchase your watch from the official Australian IWC boutiques for your chance to take part in this incredible experiences.
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Services
- Strap Customisation
- Watch Service Drop-Off
Opening Hours
- Monday: 10 am–6 pm
- Tuesday: 10 am–6 pm
- Wednesday: 10 am–6 pm
- Thursday: 10 am–7 pm
- Friday: 10 am–6 pm
- Saturday: 10 am–6 pm
- Sunday: 11 am–5 pm
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Photos of IWC Sydney
